Composite’s Customer Value Framework
Composite customers achieve business value by applying data virtualization to:
- Improve Business Performance – Provide the information required to increase revenue and improve productivity;
- Increase Agility – Beat competitors by responding faster to new and rapidly changing information demands;
- Reduce Costs – Save staff and infrastructure resources from the start. Compound these savings over time;
- Decrease Risk – Increase IT project success via rapid development and quick iterations;
- Ensure Compliance – Meet regulatory compliance data requirements faster, for less
The Composite Customer Value Framework is a comprehensive approach for assessing, delivering and communicating value designed to assist you prove business and IT value from your data virtualization projects and architecture initiatives.
The framework provides a full life-cycle approach to value including all the tools, methods, deliverables, and assistance required to assess value, deliver value, communicate value.
Assessing Value
New technology on its own merits is not enough. Your data virtualization investments compete for funding and must demonstrate a superior return on investment. The Composite Customer Value Framework provides value calculation tools and value assessment deliverables to help you assess the business and IT value resulting from your Composite data virtualization investments.
Delivering Value
Composite data virtualization can deliver value to your business and IT in a number of ways. To help you effectively understand measure and communicate that value, the Composite Customer Value Framework categorizes value using a set of key value points including: sales growth, risk reduction, time savings, technology savings, and staff savings.

Communicating Value
Investing in data virtualization is an important business decision. Your internal stake holders and external constituents want to know how your enterprise or government agency is benefiting from the intelligent use of Composite’s data virtualization technology. As such, internally and externally communicating the value your data virtualization projects is a critical component of the Composite Customer Value Framework.
The Composite Customer Value staff collaborates with members of your team to develop any or all of the following communication deliverables including case studies, use case presentations, and references.
