Wednesday, October 10, 2012 | New York, NY
Composite Software is proud to host our 3rd Annual Data Virtualization Day; Join industry analysts Wayne Eckerson, Rick van der Lans, Claudia Imhoff, and large enterprise users to learn how organizations have improved business performance, increased agility and reduced costs. 
#DVDNYC
Abstracts & Speaker Biographies
Wednesday, October 10
Welcome Note
Jim Green, Chairman and CEO at Composite Software
For the third year in a row, Composite Software’s CEO Jim Green will kickoff Data Virtualization Day, welcoming our guests and introducing the day’s agenda.
Biography
Jim Green is CEO of Composite Software. Jim has led a number of technology innovations in his nearly 30 years in enterprise computing. Jim founded Active Software, where he grew the company from a start-up to an industry leader in Enterprise Application Integration (EAI) software. Jim served as CTO and executive vice president of product development at webMethods where he created the industry’s first comprehensive business integration platform. In his tenure at Sun Microsystems, he led the development of the Common Object Request Broker Architecture (CORBA) specification, the industry standard for distributed objects. In previous companies, he achieved several industry firsts by developing networking and distributed computing products.
Data Virtualization: Why It’s Logical for Business and IT
Wayne Eckerson, Director of Research at TechTarget
Rick van der Lans, R20/Consultancy
Data virtualization adoption has risen dramatically over the past several years. This begs the question, “What is the logic behind this trend?” Wayne will address the business side of this question, providing his analysis of data virtualization’s value to the business. Rick will address the IT side of this question, in effect answering “What’s in it for IT?” These two points of view, when combined, can serve as the business and technical foundation on which enterprises can justify and accelerate their data virtualization investments.
Biographies
Wayne Eckerson is the director of research at TechTarget and founder of the BI Leadership Forum, a research service and online community serving the information and educational needs of BI directors and their teams. Wayne writes a popular weekly blog called “Wayne’s World of BI” that focuses on industry trends and examines best practices in the application of business intelligence. His latest book, The Secrets of Analytical Leaders: Insights from Information Insiders, is due out in October.
Rick van der Lans is managing director and founder of R20/Consultancy, based in the Netherlands. Rick is an independent analyst, author, and internationally acclaimed lecturer specializing in data warehousing, business intelligence, and database technology. Rick is recognized as one of the world’s leading authorities on data virtualization and just published a new book: Data Virtualization for Business Intelligence Systems: Revolutionizing Data Integration for Data Warehouses.
Analytics on the Customer Supply Chain
Martin Brodbeck, CTO at Pearson
At Pearson, the only thing valued more than higher education is the student. The student is the customer. Martin will discuss the customer supply chain and its value to the business. Analytics on the customer supply chain provides decision makers with actionable information to run the business. Martin will elaborate on the technology that enables and supports a world-class customer supply chain and the role of data virtualization. Data virtualization offers the core capabilities needed for visibility into customer information from disparate systems and agile management of complex data.
Biography
Martin (Marty) is the CTO of Global Engineering and Delivery and leads Pearson’s large programmes across ERP, CRM, eCommerce, Content Management and Mobile & Gaming. Before joining Pearson, Marty worked at Diageo where he held the role of Senior Vice President & CTO responsible for all technology architecture and engineering activities worldwide. Amongst many achievements Marty most recently led the team that designed and developed Diageo’s next generation CRM and Sales Force Automation capabilities using Salesforce.com which was delivered across multiple channels (iPad, iPhone, Android and PC) for their sales and marketing teams globally. Prior to joining Diageo, Marty was Chief Architect and CTO for Worldwide Technology Engineering at Pfizer. He led the firm’s architecture and engineering activities across their major divisions and creates the team that developed the first private cloud model that supported Pfizer’s inconsiderable research and development activities.
Data Virtualization and Agile Data Assembly
Peter Armstrong, Vice President at Comcast Business Intelligence
As with most successful customer-centric businesses, Comcast focuses much of its continuous process improvement on how to most effectively improve the customer experience. This requires sourcing, rationalizing, monitoring and analyzing data from many disparate systems across multiple functions and business units. Pete will discuss some of Comcast’s customer experience enhancement initiatives and the role that data virtualization plays to enable rapid assembly of data for decision making. He will also highlight how Comcast foresees the role of data in its evolving analytic architecture encompassing big data, warehouses, and data marts in support of agile analytics.
Biography
Pete is a Vice President in the Comcast Business Intelligence Group. His organization collaborates across divisions, business units, and functions to source, rationalize, and assemble data for analytics and management decisions. Prior to the 2 years Pete has been at Comcast, he had a 15 year professional services career (EDS, Deloitte, and Ernst & Young) where he led project teams at large companies in multiple industries through deployments of management information tools and platforms. In addition, Pete served as the CIO/CFO of a Philadelphia-based commercial real estate company providing senior leadership to human resources, IT, and property management teams.
Round Table: Analyst Points of View on Data Virtualization
Wayne Eckerson, Director of Research at TechTarget
Rick van der Lans, R20/Consultancy
Claudia Imhoff, Intelligent Solutions
Moderator: Robert Eve, EVP of Marketing at Composite Software
Wayne, Rick and Claudia are three of the most influential business intelligence and data management analysts of the past 20 years. In this moderated round table, each will share their thoughts on data virtualization’s past, present and future. Beyond the theory, each will provide their insights on practical strategies for data virtualization adoption. And they will address audience submitted questions as well.
Biographies
Wayne Eckerson is the director of research at TechTarget and founder of the BI Leadership Forum, a research service and online community serving the information and educational needs of BI directors and their teams. Wayne writes a popular weekly blog called “Wayne’s World of BI” that focuses on industry trends and examines best practices in the application of business intelligence. His latest book, The Secrets of Analytical Leaders: Insights from Information Insiders, is due out in October.
Rick van der Lans is managing director and founder of R20/Consultancy, based in the Netherlands. Rick is an independent analyst, author, and internationally acclaimed lecturer specializing in data warehousing, business intelligence, and database technology. Rick is recognized as one of the world’s leading authorities on data virtualization and just published a new book: Data Virtualization for Business Intelligence Systems: Revolutionizing Data Integration for Data Warehouses.
Claudia Imhoff, Ph.D., is the president of Intelligent Solutions, a consultancy on business intelligence technologies and strategies. She is a speaker and internationally recognized expert and serves as an advisor to many corporations, universities, and leading technology companies. Claudia has co-authored five books and over 100 articles on these topics. She is also the founder of the Boulder BI Brain Trust, a consortium of leading independent BI analysts, consultants and practitioners.
Robert Eve is the Executive VP of Marketing as Composite Software. Bob has held executive-level marketing and business development roles at Oracle, PeopleSoft, Mercury Interactive (Kintana) , as well as management roles at Ernst & Young and Intel. Bob is a prolific author of articles on data virtualization and the co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility.
Driving Business Results Through Intelligent Data Consumption
Michael McNab, SVP of Global Business Services at Franklin Templeton
Much is written about how producing the right data could impact business results. But little is discussed about how the data consumption side can equally effect business productivity and profitability. Growing transparency requirements around the world have put a premium on the delivery of timely data dissemination and intelligent use of the data for effective client communications. Mike will provide a business sponsor’s perspective of the many benefits (both anticipated and unanticipated) realized from data virtualization on these issues. He will also share insights on lessons learned, success factors, and thoughts on some emerging opportunities.
The Next Steps in Data Management and Data Virtualization
David Besemer, CTO at Composite Software
In today’s ever changing data management environment, where is data virtualization going? David will provide his vision of the next steps in this evolution, addressing key business requirements such as the increasing importance of analytics and the need to serve the Facebook generation of business user as well as key technical challenges such as the rise of big data, cloud computing and mobility. Based on his vision, David will provide a road map of logical next steps that organizations can implement to maximize data virtualization’s business impact.
Biography
David Besemer is the CTO of Composite Software, a role he transitioned into after four years as VP of Engineering. Before joining Composite, David was a “freelance CTO”, providing software technology intelligence to venture capital firms. Prior to that he was the CTO of eStyle, an e-commerce retailer serving the lifestyle needs of families. Previously, David ran a successful enterprise software consulting practice, headed software product marketing at NeXT Computer, built program trading systems on Wall Street, and researched natural language processing systems at GE’s Corporate R&D center.
