Media & Communications
When Your Product is Information
In many industries, information supports the business. However in media and communications companies, information is the business. With customers just a click away from your competitor’s offering, providing a compelling experience 7x24x365 is critical.
Towards this challenge, large IT investments have already been made resulting in numerous data silos and significant complexity. As a result media and communications companies are seeking new ways to integrate and leverage vast amounts of data from across these IT investments.
Composite Data Virtualization for Media & Communications Companies
Media & Communications companies, such as Comcast, CondeNast, ESPN, Nielsen, and Scripps Networks, and TurkCell use Composite to provide the key real-time information required in support of a range of strategic initiatives.
Composite data virtualization delivers the viewer, reader, and listener information that media & communications companies require to understand and deliver what people want. Based on an agile model what accelerates new development, Composite helps these companies keep pace with ever changing consumer tastes. Further, beyond supporting traditional information needs, Composite’s modern technology also enables media and communications companies to leverage Composite to expand and enhance their content thereby adding value and improving differentiation.
Selected Examples
- Flexible Ratings Data Analytics – To enable their TV network customers to respond faster to viewing trends this marketing information company used Composite data virtualization. To provide richer, more flexible ratings analysis Results included a 50% faster response to new data requests, 80% faster reporting runtimes, improved customer satisfaction and 250% payback in 9 months.
- Media Access and Ad Sales Reporting – To improve sales teams productivity this lifestyle cable media company used Composite data virtualization to combine data from disparate media access and ad sales management systems. Results included a 2% increase in ad sales with payback in 4 months.
- Magazine Merchandizing Portal – To increase sell thru, product profitability and sales productivity for single copy magazine sales, this US distributor used Composite data virtualization to provide a real-time view of point-of-sale scan, order management, and CRM data for their sales teams. Results included a 5% increase in product profitability with payback in 3 months.
- 360° View of Cellular Customer Data – To maximize revenue per customer and customer service levels, this European mobile phone operator used Composite data virtualization to combine customer service data from their customer reporting data warehouse, billing data from their financial systems, and call and configuration data from their operational support systems to deliver a 360o view of customers to their customer service representatives. Faster issue resolution and more productive up-sell programs reduce churn and increase revenues.
