Composite Software to Present Data Virtualization Strategy to Prestigious Boulder BI Brain Trust on January 6
San Mateo, CA — January 4, 2012 — Pfizer will present a case study detailing its five year experience in enabling global enterprise data integration and agile business intelligence utilizing the Composite Data Virtualization Platform™ on January 6 to the Boulder BI Brain Trust, a gathering of leading BI analysts, experts and practitioners founded by Dr. Claudia Imhoff, president of Intelligent Solutions, Inc. In addition to the Pfizer presentation, Composite Software CTO David Besemer will present the Composite Software strategic vision and Executive VP, Marketing Robert Eve will recap Composite Software’s 2011 successes and 2012 plans.
Pfizer’s Michael Linhares, Ph.D. and Research Fellow and leader of the Business Operations Group within Pharmaceutical Sciences, will present the Pfizer case study. Linhares was instrumental in development of Pfizer’s Research Information Factory (RIF), global reference data implementation, introduction of data federation and other enterprise data integration projects.
“We started our data virtualization journey five years ago and it has made all the difference in the world in enabling our innovative enterprise data integration and agile business intelligence projects,” said Linhares. “With a traditional data warehouse approach, an organization takes source data, moves everything to a staging area, then moves a portion of it again into the operational data store, and then moves data a third time to a data store,” Linhares explained. “In the first stage of our federated implementation, instead of moving the data, we built a representation of the data in the Composite Data Virtualization Platform. If a source is ever changed by the owner, which often happens, we can update the representation in the information abstraction layer quickly. This allows control of all downstream data in one location.”
Linhares added that with data virtualization, “we don’t have to be concerned about the technical solutions chosen by our data providers. Data virtualization enables a level of abstraction for us that separates us from the source systems and gives us automatic access to all of them. Data virtualization has enabled us to combine isolated silos of data with a data delivery platform that integrates different types and sources of data into a comprehensive package of value-added information.”
Added Composite Software CTO Besemer, “Data virtualization has reached a maturity level that enables massive enterprises like Pfizer to better and more cost-effectively manage and integrate their data assets for analysis and reporting. We look forward to the opportunity to update the BBBT on the data virtualization advancements we have achieved with our customers.”
Composite Software’s presentation to the BBBT will start at 11am ET on Friday, January 6. Follow the session on twitter #BBBT.
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About Composite Software, Inc.
Composite Software, Inc. is the data virtualization performance leader. Backed by a decade of pioneering R&D, Composite Software is the data virtualization gold standard at 10 of the top 20 banks, six of the top 10 pharmaceutical companies, four of the top five energy firms, major communications providers and the world’s largest IT organization, the US Army. These and hundreds of other global organizations rely on Composite to fulfill their ever-changing information requirements with greater agility and lower costs. Composite Software is privately held, with corporate headquarters in San Mateo, CA. To contact Composite, please call (650) 227-8200, visit us on the Web at http://www.compositesw.com, or follow us on twitter http://twitter.com/compositesw.
Composite Software is a registered trademark of Composite Software, Inc. Copyright © Composite Software, Inc. 2011.
