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Independent Analyst Firm Reports Enterprises Seeking Greater Business Agility, Flexible Data Architectures Are Adopting Iaas

Composite Software Named an IAAS “Leader” for its Product Innovations and Proven Track Record of Supporting Complex Data Services Deployments

SAN MATEO, Calif. — February 15, 2010 Composite Software today announced that a newly published report, “The Forrester Wave™: Information-As-A-Service (IaaS), Q1 2010,” from Forrester Research, an independent research firm, concludes that enterprises seeking greater business agility and flexible data architectures are increasingly adopting IaaS or data services. 

According to the report, the current IaaS market (software, licenses and services) is expected to grow to $6.7 billion by 2012.

Based on product evaluations and interviews with 22 vendors and user companies, the report finds, “Composite Software has succeeded over the past few years by improving its solution to support advanced features and capabilities, driving increased adoption, which has moved this company from being a Strong Performer to a Leader.  …As a result, Composite Software supports some of the most complex data services deployments seen in large banks, government agencies, pharmaceuticals, oil and gas and media and communications.  Composite Software remains committed to broadening its IaaS capabilities through innovation and extension to support more use cases.”  Noel Yuhanna, principal analyst and Mike Gilpin, vice president and research director, with Adam Knoll, researched and authored the report. 
In their introduction, the authors observe: “Organizations continue to show strong interest in IaaS to help them with the increasing data integration challenges they face.”

According to the report, additional reasons that enterprises are adopting IaaS “include the increasing need for greater agility and automation for quicker return on investment (ROI),” and the need for “more-agile IaaS solutions that may support use cases….”

One of Composite’s customers, Comag Marketing Group LLC, uses the Composite Information Server™ to federate, abstract and aggregate back-office transactional and financial data with database trend and reporting information through a CRM system.

“As the most flexible and scalable option for creating data services, the Composite Information Server’s development and administration places minimal demands on our 22-member IT staff,” notes Sean Poccia, senior director, Information Services, Comag Marketing Group, a jointly owned company of Conde Nast Publications Inc. and The Hearst Corporation.  “Further, our ability to provide near real-time data to the field staff from multiple back-end systems exposed through CRM via Composite has streamlined our operational model and reduced time to market of critical business data by 50 percent while giving each field merchandiser a five percent efficiency gain.”

“We appreciate our placement as a leader in this independent report, but we’re not resting on our laurels,” notes Jim Green, CEO of Composite Software.  “We’re currently developing new product innovations for 2010 that will help more enterprises increase their agility and improve their businesses through the most advanced data virtualization the industry has to offer.”

The report is available for purchase at Forrester Research,
Composite Software is a Silver Sponsor of two Forrester Enterprise Architecture Forums.  The first was held Feb. 11-12 in San Diego, Calif., and the second will be held March 2-3 at Millennium Gloucester Hotel London in London.  Information about the London Forum is found at,9179,2439,00.html?sTab=overview.


About Composite Software, Inc.
Composite Software, Inc. is the only company that focuses solely on data virtualization.  Global organizations faced with disparate, complex data environments, including ten of the top 20 banks, six of the top ten pharmaceutical companies, four of the top five energy firms, major media and technology organizations as well as government agencies, have chosen Composite’s proven data virtualization platform to fulfill critical information needs, faster with fewer resources.  Scaling from project to enterprise, Composite’s middleware enables data federation, data warehouse extension, enterprise data sharing, real-time and cloud computing data integration.  Founded in 2002, Composite Software is a privately held, venture-funded corporation based in Silicon Valley.  For more information, please visit  Or follow Composite on

Composite Software and Composite Information Server are registered trademarks of Composite Software, Inc. All other trademarks or registered trademarks belong to their respective companies. Copyright © Composite Software, Inc. 2010.