Composite Software Enterprise Information Insight
March 2009
The Industry Newsletter for Data Professionals
Spotlight
 
  Virtual data marts add flexibility, security and scalability to Pfizer’s rigorous drug development process.
  Baseline

Informed decisions bolster our corporate success at every stage of drug discovery, development, manufacturing and distribution. That’s crucial for Pfizer, which works on an average of a hundred potential commercial drug projects annually, with five typically culminating in delivery to market each year.

When Pfizer Research Fellow Dr. Michael Linhares and his team introduced a data integration framework in January 2008, it had to accommodate the company’s rigorous drug development process. Here, Linhares discusses the teamwork that led to the creation of virtual data marts, which were designed to incorporate maximum adaptability into a necessarily rigid, standards-based framework.
Announcements
WEBINAR: Solving Data Integration Challenges in a Net-Centric World
  Wednesday, March 25, 2009
2:00pm EST
  Data virtualization is critical in dynamic enterprises where business change necessitates rapid IT response, data volumes and complexities are high, and resources are constrained. Register now for this important Webinar to discover how the DoD has embarked on a path to implement SOA, delivering increased capability throughout the agency. Also, learn about the latest insights, best practices, and technology innovations that can help you manage your enterprise data.
  Presenters:
  Dennis E. Wisnosky
Chief Architect and Chief Technology Officer
Department of Defense, Business Mission Area
  George "Chip" Raymond
Chief Technology Officer,
Army Programs
Computer Sciences Corporation
Introducing Composite Software’s Weekly Webinar Series
  Each week, we will host a webinar to discuss various topics surrounding Data Virtualization and data integration. Topics range from basic overview of the concept of data virtualization, to customer case studies, to special related technologies, to assessing ROI and value around data virtualization. Please visit the list of upcoming webinars frequently and sign up for one that matches your interest.
Events
 
PEO EIS Industry Day 2009
March 25-27, 2009
National Harbor, MD
Enterprise Data World
April 5-9, 2009
Tampa, FL
Cognos Forum
May 12-15, 2009
Orlando, FL
DoDIIS 2009
May 17-21, 2009
Orlando, FL
Resources
White Paper: “Maximizing the Business Value of Data Virtualization”
In “Maximizing the Business Value of Data Virtualization,” Leading BI/DI Analyst Mike Ferguson Recommends How to Get Greater Returns from Existing Data Assets
This paper looks at the main components of data virtualization, and defines popular usage patterns to maximize the value from data virtualization software.
Written for data and enterprise architects, data warehouse teams, integration competency centers and BI teams, Ferguson’s paper defines 10 popular data virtualization use patterns, using descriptions and diagrams. In addition, Ferguson cites common use cases for each pattern, and includes the reasons and rationale for selecting each pattern.
“Data Virtualization software offers a lot of flexibility,” said Ferguson. “My paper documents the most popular uses of this technology to help developers and business users exploit that flexibility and get the most out of their investment in data virtualization.”
Finally it looks at how data virtualization software from one supplier, Composite Software, supports these patterns.
 
White Paper: Customer Value Framework
Composite Software is committed to helping you maximize the value of your Composite data virtualization implementations. The Composite Software Customer Value Program helps participating customers prospectively estimate business and IT value from your use of Composite solutions, as well as demonstrate and communicate value actually achieved to the appropriate internal and external constituents. The program includes expert staff who work with members of your team to calculate and communicate value as well as a Customer Value Framework that provides structured tools, methods and deliverables.
For Composite prospects and customers who must measure and demonstrate value, this paper introduces the Composite Customer Value Framework and Customer Value Program engagement approach.
 
Industry News

Getting the Most Out of BI in a Tough Economy
Intelligent Enterprise
The economic recession will force many organizations to cut IT costs, but the one area where belt tightening can lead to better efficiency is in business intelligence.
The value of BI becomes more apparent in tough economic climates, when smart information and knowledge management professionals use the technology as a corporate asset to continue to survive, compete and thrive, according to a recent report by Forrester Research.
So rather than across the board cuts, Forrester recommends a more targeted approach of BI consolidation and optimization, as well as an evaluation to see if lower-cost technology alternatives will do. "These approaches can enable you to do more with less, leading to a win-win scenario that contribute to both your top and bottom lines," said the report, entitled "BI Belt Tightening In A Tough Economic Climate" and written by analyst Boris Evelson.
The full Forrester report is available on the Forrester website at no charge. Registration with the site is required.
Exploring a ‘Deep Web’ That Google Can’t Grasp
New York Times
The challenges that the major search engines face in penetrating the so-called Deep Web go a long way toward explaining why they still can’t provide satisfying answers to questions like “What’s the best fare from New York to London next Thursday?” The answers are readily available – if only the search engines knew how to find them.
Now a new breed of technologies is taking shape that will extend the reach of search engines into the Web’s hidden corners. When that happens, it will do more than just improve the quality of search results – it may ultimately reshape the way many companies do business online.
Virtual Versus Physical Data Integration: How to Decide
Information Management
“If all you have is a hammer, everything looks like a nail.” Barnard Baruch’s quote resonates in IT organizations that often find themselves solving new problems with their old reliable tools even when more appropriate new tools may exist.
This truism especially applies when it comes to choosing data integration (DI) methods. Physical data consolidation – the combining of related data into a common physical store using ETL tools – is like a familiar, reliable hammer. Data virtualization is like a screwdriver. Which will be the most useful to solve a problem? Like their toolbox counterparts, both are indispensable for solving different DI problems. The challenge to IT comes in deciding early in the design cycle which tool best fits the job.
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