Analytics Provide New Opportunities and Challenges

The opportunity for business people to perform new types of analysis to gain greater insight into their business and customers has never been greater. But enterprises are flooded with a deluge of data about their customers, prospects, business processes, suppliers, partners and competitors. Further this data is spread across analyst desktops, data warehouses and marts, transaction systems and the cloud.

How can business analysts cope with this massive data challenge?

Analytic Sandboxes to the Rescue

Richard Sherman, in his white paper Analytics Best Practices: The Analytical Sandbox, describes analytic sandboxes in the following way:

“The goal of an analytical sandbox is to enable business people to conduct discovery and situational analytics. This platform is targeted for business analysts and ‘power users’ who are the go-to people that the entire business group uses when they need reporting help and answers.”

And while the concept is not new, the traditional approach to analytic sandboxes have often resulted in “shadow IT systems” and “spreadmarts” that constrain analytics development, and the business benefits that result.

Data Virtualization as an Analytic Sandbox Enabler

Cisco data virtualization addresses the key data challenges business analysts face when creating a new analytic solution, while avoiding many of the downsides of shadow IT systems and spreadmarts.

  • Discover available data sources across and beyond the enterprise.
  • Simply access required data sources, while complying with security and governance policies.
  • Integrate needed data sets in a physical, virtual, or hybrid sandboxes.
  • Allow data in the sandbox to be accessed by any number of analytic tools.
  • Execute and refine all the activities above quickly and easily.
  • Optionally share data sets and sandboxes with other analysts.