Single View of Data
Comprehensive Views Including Data Outside the Master Hubs and Registries
Customer Data Integration and Master Data Management are hot topics with a number of IT conferences, professional societies, books, software products, consultancies, and analyst firms providing guidance on what to do, where to start, and more.
Focus Often Misdirected
But too often these prescriptions focus on cleansing and consolidating and the core master data itself, instead of meeting the real business requirement – providing your business users with the comprehensive views of master and related data as appropriate to various business roles and decisions.
Delivering "Comprehensive" Single Views Should be the Goal
It all starts with data. Putting the right data - comprehensive, up-to-date, purpose-built for the business task at hand – in the hands of your business users so they can improve your business’s performance should be the real goal of your CDI-MDM initiatives. Here are a few examples:
- Single Views of Physicians. A single view of a physician can improve pharmaceutical sales effectiveness. A complete solution gathers physician information that is scattered throughout the organization and delivers appropriate views to sales reps, managers, and compliance officers to make the right business decisions concerning the doctor.
- Single Views of High Net-worth Customers Financial Assets. Financial institutions enhance assets under management by providing multiple offerings to their top customers. Positions and trades data is often spread across numerous trading platforms. Bringing this data together in a comprehensive single view personalized for the customer and the account manager improves the relationship and the return.
- Single Views of a “Persons of Interest”. With intelligence data spread across multiple intelligence agencies, disparate data must be combined to provide analysts with complete pictures of persons of interest.
Composite Integrates Master and Related Data
Integrating your product and / or party data into some type of registry or hub is often just a first step in any single view project. But the hub itself is typically just one data source along with a myriad of other related “spoke” data, for example: customer and invoices, product and inventory receipts, employees and job history, and more.
The Composite Information Server lets you easily and quickly:
- Leverage your Hub/Registry. Use your hub to as a source for joining master and all the related transactional and summarized data that continues to reside in dozens of other systems across the extended enterprise.
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Federate Related Data. Federates the rest of the data required to deliver the range of comprehensive single views of customers, products, employees, or nearly any master entity to your business users, whenever they need them.
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Enhance and Extend your Views. In just minutes, you can add data sources to deploy more comprehensive views to meet new requirements for additional data, new types of users, and new uses.
